Converging Technological Excellence and Artistic Brilliance,

LG SIGNATURE OLED M Showcased at Special Exhibition Zone

KUALA LUMPUR, 23 JUNE 2023 — LG Electronics (LG) is bridging the worlds of art and technology with its ultra-premium brand, LG SIGNATURE, by sponsoring a remarkable ballet performance of ‘Swan Lake,’ choreographed by the esteemed French ballet master Angelin Preljocaj, at the LG Arts Center SEOUL in South Korea from June 22 to 25. This sponsorship signifies the second occasion where LG SIGNATURE has supported performances at this venue, following its patronage of ‘He Who Falls’ by Yoann Bourgeois in November 2022. 

A renowned master of modern ballet, Angelin Preljocaj is considered one of the most important contemporary choreographers since the 20th century. After a gap of 4 years since Ballet Preljocaj toured Korea with ‘La Fresque,’ he makes his long-awaited return to Korea. Inspired by the creative vision and imagination that Marius Petipa instilled in ‘Swan Lake,’ Angelin Preljocaj intertwines his own inventive genius to give birth to yet another extraordinary work. One of the highlights of the performance is the captivating group dance sequences, where 25 ensemble dancers gracefully portray the image of wild swans gliding across a lake. 

In addition to the captivating performance of ‘Swan Lake,’ attendees at LG Arts Center SEOUL will have the privilege of immersing themselves in the LG SIGNATURE exhibition zone, strategically located at the entrance of the LG SIGNATURE Hall. Carefully curated to align with the enchanting concept of ‘Swan Lake,’ these spaces offer a distinctive experience that extends the emotional impact of the performance beyond the confines of the theater. 

Creating a backdrop reminiscent of a dark lake, the exhibition zone showcases the LG SIGNATURE OLED M (model M3), the world’s first and largest OLED TV. This remarkable display evokes visions of swans elegantly gliding across the water’s surface through the use of its wireless solution. Adding to the captivating TV, a separate Zero Connect Box, responsible for wirelessly transmitting video and audio signals to LG’s cinematic screen, located beside the screen on a swan sculpture adds an artistic touch to the exhibition. In the OLED M special exhibition zone, the wall panels extending on both sides showcase the journey of innovation in LG OLED TVs over the past 10 years. It also introduces the brand philosophy of LG SIGNATURE, which upholds the “Art of Essence,” and the brand theme “LIVE BEYOND,” emphasizing the experience of life becoming art.

LG SIGNATURE OLED M is set to make its official debut in the second half of the year. Educating and showcasing the premium value of LG SIGNATURE to customers visiting LG Arts Center SEOUL, LG’s dedicated exhibition and photo zones – open to the public until July 22 – aim to provide a comprehensive and immersive experience that highlights the unique features and exceptional quality of LG SIGNATURE products.

Continuously promoting its cultural and artistic endeavors as a way to communicate its blend of artistic values and innovative technology, LG SIGNATURE is the official partner of the Royal Philharmonic Orchestra in the United Kingdom, the American Ballet Theatre in the United States and La Scala opera house in Italy.

“We take great pride in the fact that LG Electronics has once again signed a title sponsorship this year, further solidifying our commitment to the arts and culture scene,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “With the LG SIGNATURE OLED M Exhibition Zone, we have created a convergence of technological excellence and artistic brilliance aiming to provide audiences with an immersive firsthand experience of the exceptional LG SIGNATURE OLED M, meticulously crafted with our finest technology.”

LG’S CUTTING-EDGE MAGNIT SERIES PRESENTS 

IMMERSIVE EXPERIENCES AT INFOCOMM 2023

Company Exhibits Flagship MAGNIT Series, 

Breathtaking Transparent OLED Technologies and LG CreateBoard Display Solutions 

KUALA LUMPUR, 16 JUNE 2023 — LG Electronics (LG) is demonstrating its impressive range of digital display solutions at InfoComm 2023, the professional audiovisual tradeshow taking place in Orlando, Florida, USA, from 14 - 16 June 2023. LG’s 10,400 square foot booth features a vast array of innovative digital displays, exhibited across a dozen distinct product zones showing use cases and applications for a wide range of industries and environments. Improving efficiency, productivity and the customer experience, the company’s latest offerings present creative and practical solutions for today’s world. 

Headlining the company’s InfoComm showcase, the sophisticated MAGNIT displays for commercial and residential use are a sight to behold. The LG MAGNIT lineup – which includes newly introduced models with a remote powerful supply option – offers a comprehensive range of pixel pitches (from 0.68 to 1.56 millimeters) and the flexibility to meet different needs. Designed with user safety and the installation environment in mind, LG MAGNIT displays have passed several tests regarding the surface spread of flame, colour consistency over a wide viewing angle and electromagnetic compatibility.1

The Digital Art Zone of the booth centers around the massive 272-inch LG MAGNIT 8K Micro LED display, an attraction that demands visitors’ attention. Screening a variety of 8K footage capturing the beauty of the natural world, LG’s show-stopping display is a stellar means of delivering content and messaging, and is suitable for use in public spaces, and in corporate and hotel lobbies. On the rear side of the zone’s Media Art wall, the new LG LED All-in-One 163-inch display dazzles with art content made all the more mesmerizing by the screen’s scale and superb colour reproduction. 

Visitors will also be treated to another spectacular sight, as the LG MAGNIT 8K Micro LED display synchronises with a Transparent OLED Signage media wall (comprising 26 55-inch displays) to create an incredibly immersive media art experience. The unique installation shows off the versatility and the potential creative applications presented by LG’s cutting-edge technologies.

In the Virtual Production Zone, LG is demonstrating advanced display solutions (including LG MAGNIT and LG UltraFine™ Display OLED Pro) for broadcasters, production studios and digital content creators, with displays that allow for live-action footage to be shot against a realistic virtual backdrop. Attendees can learn how virtual production studios work and how they are being used in film and TV, and by in-house corporate communications channels, for diverse media creation. 

Gracing the Corporate Zone is a 163-inch LG MAGNIT with remote power supply option. Integrators will see for themselves how the minute pixel pitch and detailed colours of LG’s Micro LED-based display provide excellent clarity and image fidelity. The zone also plays host to the company’s 21:9 LED All-in-one display optimised for widescreen video conferencing platforms, as well as a variety of other display solutions. 

Moving into the Education Zone, visitors are presented with the LG CreateBoard (TR3DK series), which paves the way to interactive and collaborative classroom experiences with its UHD (3,840 x 2,160) resolution, 40-point multi-touch screen.2 LG’s latest digital learning solutions come with LG CreateBoard Lab for content creating and writing, and LG CreateBoard Share for wireless content and screen sharing. 

In the Retail Zone, the spotlight is on a custom-designed digital sculpture comprising eight of LG’s versatile 55-inch Transparent OLED Signage solutions. Along with the sculpture, which resembles a giant prism, is a 30-inch Transparent OLED Signage model that serves as the stunning centerpiece of a luxury shoe display. This zone also includes a double-sided window-facing LED display. The installation of LG’s 87-inch high-brightness window-facing LED display with a 65- or 75-inch UHD display solution in rear configuration provides space efficiency and a generous amount of screen real estate for communicating with customers. 

The Food and Beverage Zone features a variety of digital displays, including a 37-inch Stretch display ideal for advertising on food pick-up shelves, and ultra-bright 22-and 55-inch weatherproof models optimized for drive-through applications. Complementing the displays are software solutions such as SuperSign AD and SuperSign QSR. SuperSign AD enables the distribution of targeted advertising content based on select data and can generate reports that support effective advertising management. SuperSign QSR, LG’s specialised order management solution for quick service restaurants, facilitates order taking, order transmission to kitchen displays, and can even manage waiting lists.

At the Software Solutions Zone, visitors can explore LG’s diverse range of innovative cloud platform solutions: the SuperSign Cloud and Pro:Centric Cloud content management solutions and the LG ConnectedCare remote management system. Demonstrations held in the zone show how these cutting-edge software offerings can help businesses conveniently manage their LG digital displays.

The company’s technologies designed with users and environmental considerations in mind – and related industry certifications – can be seen in the Better Life for All Zone. Visitors can learn about LG CreateBoard’s flicker-free and low blue light certifications, and see how the LG Kiosk enhances accessibility through the inclusion of a tactile keypad. A company that understands the importance of sustainability, LG is showcasing a range of technologies that prioritize the reduction of plastic usage and power consumption.

“To fully convey the strength, variety and innovation of our latest digital display solutions, we decided to create our biggest InfoComm showcase yet,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We are offering visitors a first-hand look at how our digital display solutions are already being deployed in real-world environments, from boardrooms, retail stores and restaurants to educational institutes, virtual media production studios and more. We will continue to deliver innovative display solutions to help make a Better Life for All.”

Visitors to InfoComm 2023 can explore LG’s booth (#1642) at the Orange County Convention Center. To learn more about LG’s digital display solutions at InfoComm 2023, visit: https://b2bmkt.lge.com/us-infocomm2023 

Huawei, IUCN and Global Partners Highlight Latest Technology for Nature Protection

 3rd Tech4Nature Summit held on 50th anniversary of World Environment Day

Innovative technologies used for tracking and monitoring biodiversity and nature conservation projects

[Shenzhen, June 9, 2023] On the 50th anniversary of World Environment Day, Huawei and IUCN highlighted smart solutions for supporting effective and fair management and governance of protected and conserved areas, and the growing importance of technology in tracking threatened species and protecting their natural habitats. 

Huawei and IUCN outlined a vision for protected and conserved areas, to leverage digital technology to help achieve global biodiversity goals. At the summit, the Smart Protected Areas White Paper was launched, jointly developed by Huawei, IUCN China and the Chinese Academy of Forestry, to share the blueprint for building smart protected areas, based on experience from China’s protected areas.

The key to wildlife protection is understanding distribution, behaviours, seasonal trends of species, and how human activities may impact their patterns. This requires extensive data, which can be challenging to attain given remote and hard-to-access areas, often exacerbated by extreme weather. Early data collection and research efforts relied on scientists going into the field to install camera traps to capture images. These cameras needed to be maintained, their batteries replaced, and their memory cards replaced and analysed; time - and labour-intensive processes that frequently resulted in data and images that were several months old.

Implementing next-generation digital technologies, such as cloud computing, IoT, mobile Internet, big data, and AI enables real-time data acquisition and interaction. This is key to improving smart sensing, analysis and management of species protection and area-based conservation efforts, making them more effective and thereby better at conserving nature. 

Since 2019, Huawei has worked alongside over 30 global partners, including IUCN, to apply digital technologies to achieve effective conservation and restoration outcomes in 46 protected and conserved areas worldwide, from tropical rainforests in China's Hainan - home to the world’s rarest gibbon, to wetland oasis in Italy, and coral reefs off the east coast of Mauritius. 

"We have gained a lot in the past three years of cooperation, during which time Huawei has worked with us to demonstrate how to use new technologies responsibly to protect nature. IUCN looks forward to longer-term collaboration with Huawei as a tech leader to help achieve global goals such as the target to conserve at least 30% of the Earth's land and water by 2030," said Dr Grethel Aguilar, Deputy Director General for IUCN.

Dr Grethel Aguilar, Deputy Director General for IUCN, delivered a welcome speech at the summit

The primary aim of the Smart Protected Areas White Paper is to realize the effective conservation of protected areas and the sustainable management of natural resources. Based on this target, the white paper identifies seven major scenarios, including ecological protection and restoration, resource management, and scientific research amongst others. 

In these identified scenarios, four key capabilities need to be implemented, which includes comprehensive, multi-dimensional ecological sensing, integrated multi-network communications that can adapt to complex terrain, intelligent analysis that can process massive amounts of data from multiple sources, and the capability to apply analytical results to the operations and management of protected areas. This blueprint proposes a comprehensive solution architecture for smart protected areas based on the latest developments in digital technology.

"Biodiversity loss and climate change are two interrelated global environmental crises that require coordinated responses. While protecting nature, science and technology can also help thousands of industries with green development and better cope with climate change,” said Tao Jingwen, Huawei’s Director of the Board and Chairman of Corporate Sustainable Development (CSD) Committee. 

Tao Jingwen, Director of the Board, Chairman of CSD Committee, Huawei

Peng Song, Senior Vice President and President of Huawei's ICT Strategy & Marketing Department, said, "The Earth is our only home. Digital technologies can help protect nature reserves more effectively and promote the sustainable management of natural resources. Our original intention is to sum up the practice of science and technology in helping protect nature and to work with partners to promote the intelligent construction of more nature reserves."

Peng Song, Senior Vice President and President of Huawei's ICT Strategy & Marketing Department

For example, the Yellow River Delta is a paradise for birds. It spans two of the world's nine flyways for migratory birds and has become known as an "international airport for birds", including 24% of China's key protected bird species. In 2022, Huawei's TECH4ALL digital inclusion project team piloted a smart biodiversity monitoring project in the protected area, using big data, IoT, remote sensing, radar, and drones to build a space-air-ground integrated monitoring network. “Birds migrate across borders, bringing different countries and regions together and creating a shared community where humans coexist with nature. Thanks to digital technology, conservationists can monitor birds 24/7, without disturbing their habitats. This is the best way to respect and protect species”, said Shan Kai, scientific researcher at the Yellow River Delta National Nature Reserve.

Yawning herons (Captured by Bird Monitoring Platform of Yellow River Delta National Nature Reserve in Shandong Province)

According to the WEF's New Nature Economy Report, more than half of the world's GDP, about US$44 trillion, relies on nature and the services it provides. However, climate change and biodiversity loss are threatening the survival and sustainable development of humanity. A new nature economy could generate up to $10.1 trillion in annual business value and create 395 million jobs by 2030

To explore the future potential of smart nature conservation, the summit brought together TECH4ALL partners, including the Yucatan state government of Mexico, the Mexican innovation agency C Minds, IUCN China, WWF Italy, Rainforest Connection, and Shandong Yellow River Delta National Nature Reserve.